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Susy Mix, with the PIANTALA capsule, wants to highlight its attention to the environment through partnerships with influencers and creators.
Aware of operating in the ready-to-wear context, Susy Mix wants to make its own small contribution with a capsule consisting of 10 organic cotton t-shirts, each with a different motif and/or message. Each t-shirt is accompanied by a tag containing daisy seeds, wild flowers or forget-me-nots to be planted and allowed to bloom.
The word PIANTALA (an Italian word that literally means 'stop it'', however it has another meaning which is to plant something) used in an ironic sense and has a different meaning for each of us: "Stop hiding behind others, come out", "Stop making excuses and start blooming", "Stop copying others, be yourself"...
So we ask you: what is the meaning of the word PIANTALA for you?
Susy Mix, with the PIANTALA capsule, wants to highlight its attention to the environment through partnerships with influencers and creators.
Aware of operating in the ready-to-wear context, Susy Mix wants to make its own small contribution with a capsule consisting of 10 organic cotton t-shirts, each with a different motif and/or message. Each t-shirt is accompanied by a tag containing daisy seeds, wild flowers or forget-me-nots to be planted and allowed to bloom.
The word PIANTALA (an Italian word that literally means 'stop it'', however it has another meaning which is to plant something) used in an ironic sense and has a different meaning for each of us: "Stop hiding behind others, come out", "Stop making excuses and start blooming", "Stop copying others, be yourself"...
So we ask you: what is the meaning of the word PIANTALA for you?
