Campaign FW 20/21: Italian Essence



Campaign FW 20/21: Italian Essence

Susy Mix launches Fall/Winter 20/21 campaign. 

A trip with a vintage 500 in Val d’Orcia. A journey through old villages, cypress-lined avenues, fabulous vineyards and hidden boutiques. 

A travel into the Essence of what Italy is and what we are.

An itinerary far from the usual destinations…to discover those hidden countries that make our country unique. 

Italianness, tradition and quality: these characteristics, which we feel ours, are contained precisely in small towns, in the countryside but also in basements and old shops.

We have chosen to make this journey to promote the artisanal and creative Italy that has always been recognized all over the world. 

For a respectable trip, you need to get the essentials to pack.

Our selection is characterised by clothes with already known patterns, but with details that make it current. Coats and dresses become true travel mates. 

The cape is back: considered vintage, very often underestimated, it is extremely chic and sophisticated, able to give that extra touch in any circumstance. Without taking care that thanks to its comfort and practicality, the cape wins in versatility on all outerwear!

The cardigan re-defines itself as a must have. He comes out of the old wardrobes but has nothing to do with "grandma's sweaters". Long or short, he offers endless style possibilities: perfect for completing any looks. The favourite is certainly with fringes and geometric shapes in a Texan key. 

Leopard print is a wardrobe classic that always comes back as a big trend. Wearing leopard print means being willing to get noticed, it is in fact the print that has no half terms: either you love it or you hate it. However, it can also be a very feminine clothes thanks to its charm, certainly a little flashy, but also elegant when matched in a balanced way.

A classic color palette is the most suitable to combine our colors perfectly with those of the Italian autumn landscape.



It starts from here... are you coming with us?

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